Gary Yamamoto softplastic baits

In December 1976, Gary Yamamoto moved his family to Arizona, bought a campsite and started to create something unique. In 1983, Yamamoto Custom Baits was born. Today, 2.5 million soft baits a year are sold worldwide. Baits such as the Senko, Kut Tail, Shad Shape Worm, Fat Ika and the more recent Yamatanuki, Sensei worm, Yama-Craw and Scope Shad make all the difference in fishing, and are used by the most experienced anglers and many professionals.